Regional audiences are among the most confident attending cultural events, though venue safety remains important
Phase 3 (September 2020) findings of the Audience Outlook Monitor were released on 15 September 2020, highlighting increased levels of attendance at cultural venues and events, as restrictions begin to ease around the country.
This Fact Sheet provides further insight into the 2,574 respondents living in outer regional and remote areas of Australia, where 37% have attended a cultural event recently.
Click the image below to access the Fact Sheet.
Use the dashboard to get results for your artform and region
Survey data from Australian respondents has been aggregated in a freely available dashboard. Click the image below to access the dashboard and start exploring the data.
About the Audience Outlook Monitor
The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.
Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. Phase 2 of data collection occurred from 8 to 12 July 2020 and Phase 3 of data collection occurred from 2 to 6 September 2020.
Seven government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.
How to find out more
To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.
If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au
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About the Author
Tandi Palmer Williams
Managing Director
Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.
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