Initial results from the Audience Outlook Monitor

By and large, audiences plan to return to arts and culture events in future (85%), with 78% planning to attend just as they did before the COVID-19 pandemic and 7% even more often.

However, the results show that in the short-term, the pandemic will affect who comes back to arts and culture events and how soon, the types of events they visit, and the size of events that they feel comfortable attending.

Venue safety measures are critical, with 96% saying their decision to attend will be influenced by the measures put in place.

Browse the first Snapshot Report to read the national headlines, or download it as a PDF.

Use the dashboard to get results for your artform and region

Survey data from over 23,000 Australian respondents has been aggregated in a freely available dashboard:

About the Audience Outlook Monitor

The results now available represent the first phase of a three-phase study that will track how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. Data will be collected from audiences again in July and September 2020, as restrictions are lifted on the number of people allowed to gather for cultural events.

Six government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

More Snapshot Reports, Fact Sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au