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Tandi Palmer Williams

Director, Author and Speaker

Tandi Palmer Williams is an expert in the role of research in cultural institutions, and a passionate business leader.

In 2016, she founded ‘game-changing’ research agency Patternmakers and has built the business to a team of four researchers working across Australia and in the UK.  

She is accredited as a Qualified Professional Researcher (QPR) and is an Associate of the UTS Institute of Public Policy and Governance.

She is a trusted advisor of institutions like the Sydney Opera House, Museum of Contemporary Art Australia and the Museum of Applied Arts and Sciences. She recently led the Review of Touring and Engagement for the Victorian Government.

 
 
A true cultural leader, Tandi is unlike any other researcher I know. She is a role model for all arts professionals, able to command a room without compromising her naturally engaging and elegant communication style.
— Kristy Wandmaker, Arts Marketer
 
 

Experience

Tandi was formerly Manager of the Australia Council’s research team, Research Manager for the Digital R&D Fund for the Arts, based at Nesta in London, and Senior Consultant at PricewaterhouseCoopers.

Tandi has presented to the European Commission, and is published in Arts Professional, Museums Journal, the Arts Marketing Journal and Native.

She is an alumnus of the Australia Council’s Arts Leaders Program, and previously sat on the Committee of the Sydney Arts Management and Advisory Group.

She has a Bachelor of Business from the University of Technology, Sydney and a Graduate Certificate in Chartered Accounting.

Presenting at Vivid Sydney 2018

Presenting at Vivid Sydney 2018

 
 
Tandi brings savvy insight into the workings of arts and culture research, and contributes ideas from new angles and with a fresh perspective.
— - Morwenna Collett, Director Major Performing Arts Projects, Australia Council for the Arts
 
 

Presenting the results from the Digital Culture survey at Nesta, London

Past appearances

  • Panellist at the Victorian Touring Forum, Showcase Victoria 2018

  • Presented to the European Commission on the role of research in innovation

  • Presented on ‘Evidencing the Arts’ at the Australian Performing Arts Centres Association (APACA)

  • Presented ‘Opportunities for Arts & Disability in Australia’ at Arts Activated

  • Presented to ACSPRI Social Science Methodology Conference

 
 
[It was] a game changer for the company. The insights delivered, the nuance and strategic thinking in it’s findings, they set the company on a reinvigorated course for it’s future.
— Amy Maiden, Sydney Festival
 
 
Moderating a panel, ‘The Future of Audience Research’ at the Sydney Arts Management Advisory Group event, Customs House Sydney

Moderating a panel, ‘The Future of Audience Research’ at the Sydney Arts Management Advisory Group event, Customs House Sydney

Publications

  • Published in the academic journal, Journal of Marketing Intelligence & Planning

  • Published in industry news publications Arts Marketing Journal, Arts Professional and Museums Journal

  • Featured in Wired Japan and the Sydney Morning Herald

 
Presenting the findings of the Digital Culture Study at Nesta, London

Presenting the findings of the Digital Culture Study at Nesta, London

Certifications and awards:

  • Accredited as a Qualified Professional Researcher (QPR) by the AMSRS

  • Associate of the Institute of Public Policy and Governance

  • Award for Collaboration: Australia Council

  • Selected for the Australia Council’s Arts Leaders Program

 

Speaking topics

Presenting "Digital Kaleidoscope: a closer look at recent technology patterns in museums" in Leicester, UK

  • How research can help institutions reach more people

  • How to become an ‘insightful institution’

  • Building capacity for research in the culture sector

  • Tips for leading a small business while raising a family

  • Key lessons from her entrepreneur journey

 
Coaching a junior staff member

Coaching a junior staff member

Get in touch

info@thepatternmakers.com.au

+61 2 9188 7862

Level 3, Hub Hyde Park

223 Liverpool St

Darlinghurst NSW 2010

LinkedIn: https://www.linkedin.com/in/tandiwilliams/

Instagram: @thepatternmakers

Facebook: https://www.facebook.com/thepatternmakers.com.au/