About the study

The Audience Outlook Monitor is designed to help artists and cultural organisations adapt to the needs of audiences, in the context of changing conditions presented by the COVID-19 pandemic.

It is being delivered in Australia as a collaboration between arts and culture organisations, and two research organisations, WolfBrown (USA) and Patternmakers Pty Ltd (Australia, ABN 97 627 469 649).

Patternmakers is a research agency based in Sydney, Australia. It specialises in research related to culture, creativity and community. You can read more about its work here. WolfBrown is an agency based in the USA, which provides market research and consulting support for arts and culture organisations. You can read more about its work here.

The Audience Outlook Monitor is being delivered with support from the Australia Council for the Arts, Creative Victoria, Create NSW, Arts Queensland, Department of the Premier and Cabinet (Arts South Australia), Department of Local Government, Sport and Cultural Industries (DLGSC) WA and artsACT. It is being delivered in collaboration with arts and culture organisations across Australia, who are deploying the survey with a sample of their audience. The results are then being aggregated to provide a national picture of audiences.

If you have received an invitation to complete the survey, it is because an arts/culture organisation values your perspective and the sector is relying on insight from audiences about attending arts and cultural events. You may have also provided your email address at the completion of an Audience Outlook Monitor survey to opt-in to join the Research Participant Database panel.

Participating in the survey is completely optional, and results will only be viewed in aggregate. Your survey responses will be treated as anonymous and confidential. Below, you can read the privacy collection statement for the study.

Contents

Privacy Collection Statement

Introduction

Both WolfBrown and Patternmakers respect and uphold your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) ("Privacy Act"). As an Australian research organisation, Patternmakers also adheres to the Privacy (Market and Social Research) Code 2014 (“Code”). For more information about the Privacy Act, the Australian Privacy Principles and the Code click here.

This page lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you. You can also find out here how to change inaccurate personal information and how to opt out of receiving communications from us.

What personal information about you will be collected?

On the first page of the survey, you will be presented with a privacy statement. By clicking ‘Next’ to Start the survey, you are indicating that you acknowledge the statement and consent to this Privacy Policy.

The survey will ask about your views on attending arts and cultural events. To help interpret responses, the survey will also collect some demographic information. It will also ask about your perspective on restrictions related to COVID-19. All demographic and COVID-19 related questions are optional.

This data will be collected and stored offshore via Alchemer (formerly SurveyGizmo) at www.alchemer.com, a well-known survey software platform based in the USA. Alchemer LLC is committed to complying with international regulations including GDPR. You can read more about Alchemers’ Privacy Policy here www.alchemer.com/privacy.

At no point, will Alchemer ask for your name, phone number or email address. However, like many websites, the software does track your IP address.

Please note that at the end of the survey, you will be given the option to go in the draw to win a prize. If you click next, you will be taken to a separate, and secure platform SendinBlue (EU) at www.sendinblue.com, where you will have the option to enter the draw by providing your email address. As your email address will be stored separately from your survey response, your responses will remain anonymous and confidential.

You will also be asked if you are open to participating in further research on this topic, as the researchers, Patternmakers, maintain a Research Participant Database, which you can join to participate in future audience research projects. Communications will be sent to your email via SendinBlue (EU).

SendinBlue (EU) comply with international privacy regulations including GDPR. You can read more about SendinBlue privacy policy here. Your email address will only ever be used for research, and will never be used, or sold, for any other purpose.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with this Privacy Policy. We will not use or disclose your personally identifiable information provided for research for the purpose of advertising, promotions or direct marketing activities.

If you have participated in our research, we will only re-contact you if you were informed of this, opt-ed in, or we have valid reasons to believe a genuine research concern warrants such re-contact. You can opt-out or unsubscribe at any time.

Who will Patternmakers disclose your personal information to?

We will not disclose any personally identifiable research information we collect from you unless we have your express prior consent and will only report the information you provide in an aggregate form that will not personally identify you. We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting our research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order. 

In the course of conducting our research we may rely on third party service providers to host or store the data we collect who are located overseas. The names and locations of those suppliers are:

Alchemer LLC, based in the U.S.

WolfBrown LLC, based in the U.S.

MailChimp, The Rocket Science Group LLC, based in the U.S.

Microsoft, based in the U.S.

Sendinblue Inc, based in Europe.

We will also take reasonable steps to ensure any service providers (and their employees and contractors) comply with relevant privacy regulations in their jurisdiction, as well as this Privacy Policy.

Openness

You have the right to request access to any personal information we hold about you. You can request this information by contacting the Privacy Officer at the details listed below. Where we hold information that you are entitled to access, we will respond to your request in a reasonable time and endeavour to provide you with a suitable range of choices as to how access is provided (e.g, emailing or mailing it to you). A fee may be charged to cover the cost of retrieval. However this fee will not be excessive and will only apply to the facilitation of your request.

If at any time you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may request amendment of it and we will either amend the information or make a record of your comment, as we think appropriate.

Questions and complaints

If you have any questions about this Privacy Policy or believe that we have at any time failed to keep one of our commitments to you to handle your personal information in the manner required by the Privacy Act, the APPs or the Code, then we ask that you contact us immediately using the following email: info@thepatternmakers.com.au

We will respond and advise whether we agree with your complaint or not.  If we do not agree, we will provide reasons.  If we do agree, we will advise what (if any) action we consider it appropriate to take in response.  If you are still not satisfied after having contacted us and given us a reasonable time to respond, then we suggest that you contact the Office of the Australian Information Commissioner by:

Phone: 1300 363 992 (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas:+61 2 9284 9749

TTY: 1800 620 241 (this number is dedicated to the hearing impaired only, no voice calls)

TIS: Translating and Interpreting Service: 131 450 (If you don’t speak English or English is your second language and you need assistance and ask for the Office of the Australian Information Commissioner)

Post: GPO Box 2999 Canberra ACT 2601

Fax: +61 2 9284 9666

Email: enquiries@oaic.gov.au

Collection statement for Patternmakers website

When visiting Patternmakers’ web site, the site server makes a record of the visit and logs the following information for statistical and administrative purposes:

  • the user’s server address – to consider the users who use the site regularly and tailor the site to their interests and requirements;

  • the date and time of the visit to the site – this is important for identifying the website’s busy times and ensuring maintenance on the site is conducted outside these periods;

  • pages accessed and documents downloaded – this indicates to Patternmakers which pages or documents are most important to users and also helps identify important information that may be difficult to find;

  • duration of the visit – this indicates to us how interesting and informative Patternmakers site is to candidates; the type of browser used – this is important for browser specific coding

  • In order to optimise Patternmakers web site and better understand it’s usage, we collect the visiting domain name or IP address, Computer Operating System, Browser Type and Screen Resolution

A cookie is a piece of information that an Internet web site sends to your browser when you access information at that site. Cookies are either stored in memory (session cookies) or placed on your hard disk (persistent cookies). The Patternmakers web site does not use persistent cookies. Upon closing your browser the session cookie set by this web site is destroyed and no Personal Information is maintained which might identify you should you visit our web site at a later date.

Terms and conditions for the Audience Outlook Monitor August 2023 Prize Draw

Eligibility

Entry is open to anyone over 16 who has completed the August 2023 Phase (Phase 9) Audience Outlook Monitor survey.

Employees, immediate family members of employees, and employees of any company associated with the Audience Outlook Monitor are ineligible to enter. This includes the research organisations, supporting partners and participating arts and culture organisations.

Entry

The Promotion commences at 01:00AM AEST 2/8/2023 and entries close at 11:59PM AEST 6/8/2023 (Promotion Period).

To enter, Eligible Entrants must provide their email address at the end of the survey during the Promotion Period. The prize draw is being administered via SendinBlue (EU) at www.sendinblue.com.

Only one entry per person.

Winning and prize conditions

The total value of the prize draw is AUD$1,000. This includes 5 x $200 Mastercard e-gift cards.

The winners will be randomly selected at 12:00pm AEDT on 8/8/2023 at 223 Liverpool Street, Darlinghurst NSW 2010.

Winners will be notified by phone/email within two (2) business days of the draw and prizes must be claimed within seven days after notification.

If there are any unclaimed or unwanted prizes within seven days, a subsequent prize draw will be conducted seven days later, at the same time and place as the original draw. Draws will be repeated as needed until a winner accepts the prize.