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COVID-19

The top trends shaping Australian audiences in 2023 and beyond

The top trends shaping Australian audiences in 2023 and beyond

August 2023 results from the Audience Outlook Monitor are now available. Explore 7 topics around current audience behaviour, presenting the datapoints you need for strategic planning, forecasting attendances, remodelling subscriptions and targeted marketing in 2023 and beyond.

Read about the findings and download the National Snapshot report.

Use the dashboard

Use the dashboard

Data is available to explore in a dynamic dashboard, which can be filtered by artform and region.

The dashboard is publicly available, click more to find out how to login.

How rising inflation is impacting audiences

How rising inflation is impacting audiences

April 2023 results from the Audience Outlook Monitor are now available. Get the details on how the attendance outlook varies across three key audience segments and the programming, marketing, and ticketing opportunities that exist to improve consumer confidence. 

Read about the findings and download the Live Attendance Update.

Evolving the Audience Outlook Monitor in 2023

Evolving the Audience Outlook Monitor in 2023

The wild ride of the lockdown era is now behind us, so it’s time for a clear-eyed look at where we’ve landed. In this article, we share the topics that we’ll be researching this year, to ensure you can plan for the challenges and opportunities of the post-pandemic years. 

How the pandemic has changed audience accessibility

How the pandemic has changed audience accessibility

Download the Access Report to find out more about how the state of access in our sector has changed, case studies to demonstrate the data through lived experience, and resources and tips to prioritise the access needs of audiences.

The outlook for recovery across Australia

The outlook for recovery across Australia

Download the October 2022 snapshot reports for key states/territories for tailored insights into how Australian audiences are settling into the post-COVID landscape.

6 audience trends to prepare for in 2023

6 audience trends to prepare for in 2023

Audience behaviour is shifting and it can be hard to know what to expect. Here are six audience behaviour trends to prepare for, according to the data from our October phase of the Audience Outlook Monitor.

Key findings: October 2022

Key findings: October 2022

October 2022 results from the Audience Outlook Monitor are now available, covering current attendance levels, financial barriers, re-entry anxiety and the desire for innovative arts experiences.

Read about the findings and download the Live Attendance Update.

Recovering from re-entry anxiety

Recovering from re-entry anxiety

Are you ready to party like it’s 2019? No? Me neither. Read on for the low-down on ‘re-entry anxiety’ and the impact on the cultural sector.

Key findings: August 2022

Key findings: August 2022

August 2022 results from the Audience Outlook Monitor are now available, covering current attendance, spending levels, competing priorities and key barriers.

Read about the findings and download the National Snapshot Report.

Webinar: Live Attendance August 2022

Webinar: Live Attendance August 2022

Join Tandi and Andy Donovan, Director of Multi-Year Investment at the Australia Council for the Arts on Wednesday 24 August, as they discuss the latest audience insights from August 2022.

Fact Sheet: Young People Attendance Outlook

Fact Sheet: Young People Attendance Outlook

Young people are more confident and active than other audiences — though some barriers to attendance remain.

Download the Young People Fact Sheet to discover the attendance outlook for Gen Z and Millennial audiences and key takeaways for encouraging their attendance in light of the challenges.