Last week. I delivered a webinar entitled ‘What Audiences Want Online’ for the Australia Council for the Arts’ Creative Connections webinar series. It was fun!

I regretted the name of the session, but you’ll have to watch the webinar to find out why!

Watch the webinar here, and scroll down to see a list of resources related to the content of the webinar: digital strategy, marketing and distribution of cultural experiences.

Webinar: What audiences want online

Fact Sheet: Connecting with Audiences Online

If the content of the webinar appeals, and you want to know more about the sources and resources I referred to, you can download the below Fact Sheet: Connecting with Audiences Online.

 
 

Thank you to our Research Administrator Aurora Nowosad who helped me to publish this as a Fact Sheet.

Video: six digital professionals share their insights

In the process of preparing the content for the session, I reached out to a number of colleagues working in digital technology.

I wanted to hear about audience engagement, from the point of view of others working closely with artists and cultural organisations (not just a data geek like me!). This included with a web developer, a digital transformation professional, a digital strategist, a digital inclusion researcher and a creative entrepreneur.

Head over to my last post to watch the video and hear what they had to say. Particular thanks go to digital strategist Michael Edson, whose wisdom helped me identify a better way to come at the topic of audience engagement.

Other useful resources on digital engagement

REMIX Academy launched recently with 500+ online talks on topics like digital business models, content creation and creative entrepreneurship. The REMIX guys know their business models, so of course full access to the content involves a (very affordable) paid plan, but you can access 10 hours worth of webinars for free.

The Audience Agency have some helpful guidance for digital strategy (start with this article in Arts Professional).

I’ve been reading Katie Moffat’s Digital Snapshot for years. Another favourite newsletter with digital storytelling finds is the Storythings newsletter.

Still more?

If you have specific questions, please get in touch with me via LinkedIn or Twitter.

To stay in the loop with new research and resources generally, subscribe to Patternmakers’ semi regular Culture Insight & Innovation Updates.

You can listen to the first five episodes of the Theory of Creativity Podcast now, and look out for the upcoming episode on digital storytelling metrics and measurements. 

Tandi_HexagonProfilePic.png

Tandi Palmer Williams

Patternmakers
Managing Director

Tandi leads Patternmakers’ research projects, and is a regular speaker, trainer and writer on audience research and public value in cultural organisations.

 
 

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