Patternmakers is working with ACMI to provide insight into visitor motivations, behaviour and barriers.
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Audience research
Patternmakers leads a major tracking study of audiences in partnership with US research agency WolfBrown.
Since 2019, Patternmakers has been the research partner for the NGV, one of the most visited museums in Australia. Year-round, we conduct audience research for the National Gallery of Victoria in order to provide insights into the motivations and behaviours of its visitors.
Patternmakers is working with Australian Chamber Orchestra (ACO) to inform a community focussed and diversified audience development strategy.
In 2022 and 2023, Patternmakers worked with the Sydney Jewish Museum on an audience research project to build a profile of past SJM audiences, and explore the motivations and barriers of potential new visitors.
Patternmakers is working with the National Gallery of Australia to evaluate the impact of exhibition touring across the country.
In 2022, Patternmakers worked with Theatre Royal Hobart on an audience research project.
In 2021/22, we worked with the Museum of Australian Democracy at Old Parliament House (MoAD) in Canberra, on a visitor research project.
In 2021-22 we worked with the National Library of Australia on a follow-on project to a major program of audience research conducted in 2020-21.
In the months following the 2022 floods, we worked with NORPA on a phase of audience research to build a profile of its audiences, understand how they are changing over time and identify insights for its work in the next chapter.
Patternmakers is working with the PIVOT program at Abbotsford Convent, a program aimed at providing independent artists with resources and space as they adapt to a ‘post-pandemic’ sector
We conducted visitor research for the Sydney Observatory with 2,000 Sydneysiders and tourists to understand motivations and barriers to attendance.
In 2020, we worked with the City of Sydney to report on findings from the Audience Outlook Monitor relevant to Sydney arts and culture audiences.
In 2020, we worked with the Sunshine Coast Council and Sunshine Coast Arts Foundation to undertake audience and market research.
We worked with Australia Council to undertake qualitative research to inform its strategic activity. The research involved a series of online and face-to-face focus groups with members of the public in regional and metropolitan NSW.
We worked with Create NSW to analyse the results from an online survey of NSW musicians and their representatives to assist in the development of the contemporary music strategy for the State.
We worked with MAAS to analyse postcodes of visitors to their exhibitions, Reigning Men and Star Wars identities.
We worked with Science Gallery Melbourne to conduct audience research for its exhibitions, BLOOD and PERFECTION.
We worked with the UTS Sydney across two projects within UTS ART.
We conducted visitor research for the Sydney Observatory, including focus groups, mini group sessions and a survey of over 2000 Sydneysiders and tourists to understand motivations and barriers to attendance.