Patternmakers leads a major tracking study of audiences in partnership with US research agency WolfBrown.

Initiatied in the first weeks of the COVID-19 global pandemic, the study has evolved over time to explore topics like ticket-buying timelines, audience appetites for different content, and behavioural trends related to the cost-of-living crisis.

Patternmakers has partnered with Australia Council for the Arts, Create NSW, Creative Victoria, Arts Queensland, Department of the Premier and Cabinet (Arts SA), DLGSC WA and Arts ACT to deliver this project between 2020 and 2023.

In 2022, there were over 100 participating cultural organisations across Australia, each deploying the survey through their audience databases. The work is regularly cited in the media and in major policy papers such as Revive, the Australia Government's National Cultural Policy. It is providing artists and cultural organisations with a resource to guide decision-making and forward planning, to help revitalise our communities.

Click below to view our past Audience Outlook Monitor publications:

Image Credit: Nicholas Smith, courtesy of Campbelltown Arts Centre.

 
 

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