In 2022, Patternmakers worked with Theatre Royal Hobart on an audience research project.

The project aimed to build an audience profile of Theatre Royal attendees, increase attendances and reach more people, strengthen awareness and inform strategies.

The research involved desktop research of existing audience data, a series of stakeholder interviews, focus groups and an online survey. The results helped to develop a series of audience segments for Theatre Royal to continue and look to engaging in future, identify key opportunities and lay the foundations for an Audience Development Plan.

Image Credit: www.theatreroyal.com.au/our-venues

 
 

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