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When art sparks change

In 2023, Patternmakers tested a new way of showcasing Community Arts and Cultural Development, a specialist art form, where professional artist facilitators work with communities to co-create projects with purpose.

Commissioned by Creative Australia, the project turned existing information like project acquittal forms and social posts into dynamic digital stories. Explore the interactive digital resource ‘When Art Sparks Change’, now live.

All around Australia, artists are sparking social change, working with communities to tell their stories, tackle big issues and create common ground.

Community Arts and Cultural Development (CACD) is a specialist art form where professional artist facilitators work with communities to co-create projects with purpose. However, many Australians are not. Research shows that of all the artforms, our population has a particularly limited understanding of the benefits of CACD.

’When art sparks change’ is a digital resources that collates a selection of local case studies to showcase the inspiring work led by CACD artists. As Australia grapples with a civic crisis, their work has never been more needed.

Click the button below to learn more about the project and scroll through the digital resource: 'When Art Sparks Change' or download the PDF detailing the web content.

Image Credit: Robert Catto, Milk Crate Theatre’s DUST.

 
 

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Audience Research for the Australian Chamber Orchestra

Patternmakers is working with Australian Chamber Orchestra (ACO) to inform a community focussed and diversified audience development strategy.

In 2023, we are working with the Australian Chamber Orchestra (ACO) on an audience research project.

The research aims to gather data about existing and potential audiences to inform a community focussed and diversified audience development strategy. The project also aims to provide insights that can inform future programming for the orchestra and ACO's new home, Pier 2/3 in Sydney.

The research involves a series of stakeholder interviews, focus groups with different audience segments and an online survey of past and potential future attenders.

Image Credit: www.aco.com.au/

 
 

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Audience Research for Theatre Royal Hobart

In 2022, Patternmakers worked with Theatre Royal Hobart on an audience research project.

In 2022, Patternmakers worked with Theatre Royal Hobart on an audience research project.

The project aimed to build an audience profile of Theatre Royal attendees, increase attendances and reach more people, strengthen awareness and inform strategies.

The research involved desktop research of existing audience data, a series of stakeholder interviews, focus groups and an online survey. The results helped to develop a series of audience segments for Theatre Royal to continue and look to engaging in future, identify key opportunities and lay the foundations for an Audience Development Plan.

Image Credit: www.theatreroyal.com.au/our-venues

 
 

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Audience Research for the National Library of Australia (NLA)

In 2021-22 we worked with the National Library of Australia on a follow-on project to a major program of audience research conducted in 2020-21.

In 2021-22 we worked with the Library on a follow-on project to a major program of research conducted in 2020-21.

The project aimed to track key indicators and explore the extent to which it had made progress on the recommendations related to current audiences and diverse segments including on-site visitors (intercepted) and diverse segments including Aboriginal and Torres Strait Islander people, Culturally and Linguistically Diverse (CALD) Australians and people living with a disability.

A nationally representative survey was undertaken, along with a series of focus groups and an on-site survey of visitors to the NLA's temporary exhibition, ‘On Stage: Spotlight on Our Performing Arts’.

Key insights and recommendations were identified in four areas, with the project culminating in a cross-Departmental workshop and report.

Image Credit: Prudence Upton

 
 

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