In this Audience Outlook Monitor report, ‘City Lights to Red Dirt’, we look at the geographic trends in data collected from past attendees to cultural events, comparing audiences in big cities, outer suburbs and the regions.

August 2023 results from the Audience Outlook Monitor are now available. Explore 7 topics around current audience behaviour, presenting the datapoints you need for strategic planning, forecasting attendances, remodelling subscriptions and targeted marketing in 2023 and beyond.

Read about the findings and download the National Snapshot report.

Data is available to explore in a dynamic dashboard, which can be filtered by artform and region.

The dashboard is publicly available, click more to find out how to login.

April 2023 results from the Audience Outlook Monitor are now available. Get the details on how the attendance outlook varies across three key audience segments and the programming, marketing, and ticketing opportunities that exist to improve consumer confidence. 

Read about the findings and download the Live Attendance Update.

October 2022 results from the Audience Outlook Monitor are now available, covering current attendance levels, financial barriers, re-entry anxiety and the desire for innovative arts experiences.

Read about the findings and download the Live Attendance Update.

August 2022 results from the Audience Outlook Monitor are now available, covering current attendance, spending levels, competing priorities and key barriers.

Read about the findings and download the National Snapshot Report.

March 2022 results from of the Audience Outlook Monitor are now available, covering current attendance and spending levels, the most encouraging COVID safety measures and the outlook for cultural tourism in 2022.

Read about the findings and download the National Snapshot Report.

November 2021 results from of the Audience Outlook Monitor are now available, suggesting that audiences are cautiously optimistic as summer approaches.

Read about the findings and download a Snapshot Report.

Access results from the mid-phase October ‘Pulse Check’ survey of audiences.

July 2021 results from of the Audience Outlook Monitor are now available, indicating setbacks in audience attendance and comfort.

Read about the findings and download a Snapshot Report.

Download the August 2023 State Snapshot reports to discover the top trends in audience behaviour at a state-level.

Download the April 2023 State Snapshot reports to see how inflationary pressures are being experienced differently across the country.

Download the Access Report to find out more about how the state of access in our sector has changed, case studies to demonstrate the data through lived experience, and resources and tips to prioritise the access needs of audiences.

Download the October 2022 snapshot reports for key states/territories for tailored insights into how Australian audiences are settling into the post-COVID landscape.

Young people are more confident and active than other audiences — though some barriers to attendance remain.

Download the Young People Fact Sheet to discover the attendance outlook for Gen Z and Millennial audiences and key takeaways for encouraging their attendance in light of the challenges.

Explore the findings related to audiences members who re parents and caregivers.

Download the Family Attendance Outlook Fact Sheet.

Explore the findings related to online participation in arts and culture.

Download the March 2022 Digital Engagement Outlook Fact Sheet, and key facts for state/territories.

Find out how audiences across Australia are adjusting to ‘living with COVID’.

Download the March 2022 snapshot reports for key states/territories.