INSIGHTS BLOG
Sharing insights from surveys, discussion groups, field observations and workshops
We live in a period characterised by rapid change, conflicting information and congested caledars. At Patternmakers we believe in the power of insights to bring about clarity, inspiration and positive change.
Here you can read about our research findings, as well as our research processes. We share highlights from external publications and internal work. We hope you find something that resonates.
Audiences in big cities, outer suburbs and the regions have vastly different contexts, and they behave differently when it comes to attending cultural events.
In this Audience Outlook Monitor report, ‘City Lights to Red Dirt’, we look at the geographic trends in data collected from past attendees. If Australia is to achieve equity of access for audiences, regardless of location, there are insights for programming, marketing and strategy.
Audience behaviour is changing and it’s important to adapt the way we design and market live events.
Based on an August 2023 survey of Australian audiences, we explore 7 key insights, presenting the datapoints you need for strategic planning, forecasting attendances, remodelling subscriptions and targeted marketing in 2023 and beyond.
April 2023 results from the Audience Outlook Monitor are now available. Get the details on how the attendance outlook varies across three key audience segments and the programming, marketing, and ticketing opportunities that exist to improve consumer confidence.
Read about the findings and download the Live Attendance Update.
October 2022 results from the Audience Outlook Monitor are now available, covering current attendance levels, financial barriers, re-entry anxiety and the desire for innovative arts experiences.
Read about the findings and download the Live Attendance Update.
August 2022 results from the Audience Outlook Monitor are now available, covering current attendance, spending levels, competing priorities and key barriers.
Read about the findings and download the National Snapshot Report.
The 2021 census data is out and is telling a story about a rapidly-changing nation. Here’s what you need to know.
Watch Tandi Palmer Williams from Patternmakers present for the FUSE Youth Arts Summit as she discusses the National Youth Arts Connections Program - a new research resource in development with ATYP.
Are audiences jumping at the chance to make up for lost time or are they settling into the winter blues? Let’s find out!
March 2022 results from of the Audience Outlook Monitor are now available, covering current attendance and spending levels, the most encouraging COVID safety measures and the outlook for cultural tourism in 2022.
Read about the findings and download the National Snapshot Report.
LATEST INSIGHTS
Research publications
Can project acquittals be repurposed to show the value of arts projects for Australian communities?
Creative Australia commissioned us to collate a selection of local CACD case studies to share their stories and showcase the inspiring work led by community artists. Explore the digital resource to learn more.
When we were invited to help distill the findings from a sector recovery project, we weren’t expecting to find a bigger, bolder ambition.
Following the flood and storm events of 2022, Dance Sector Uplift set out to reactivate dance, physical theatre and experimental performance across the Northern Rivers. Beyond simply rebuilding, the report captures a vision for a new regional hub for dance.
Audiences in big cities, outer suburbs and the regions have vastly different contexts, and they behave differently when it comes to attending cultural events.
In this Audience Outlook Monitor report, ‘City Lights to Red Dirt’, we look at the geographic trends in data collected from past attendees. If Australia is to achieve equity of access for audiences, regardless of location, there are insights for programming, marketing and strategy.
Download the Access Report to find out more about how the state of access in our sector has changed, case studies to demonstrate the data through lived experience, and resources and tips to prioritise the access needs of audiences.
Arts participation provides socio-emotional benefits for young people that can act as protective factors against mental illness.
In 2022, the Patternmakers team worked in collaboration with the Australian Theatre for Young People on a new research resource about the power of youth arts. Here’s what else we discovered.
What happens to regional arts communities after natural disasters?
In 2022, the Patternmakers team worked with Arts Northern Rivers to assist with creative industries flood recovery. Here, we share the 5 top areas of need, and 6 recommendations for intervention, to ensure the creative industries flourishes again after the disaster.
Trends
What changed for Australian audiences in 2025?
In this article, we cast our mind back to the sell-out stadiums, packed movie theatres, and record-breaking festivals of 2023, to bring you the biggest moments shared by Australian audiences.
Do you find yourself being drawn to fun and uplifting events right now? You’re not alone.
In this article, we unpack our major Audience Outlook Monitor publication ‘Audiences 2023+’, and offer the key takeaways for audiences themselves.
Have you ever wondered how our biology is affected by the events we attend? Audience heart rates, skin conductivity and skin temperature are now being measured to understand the emotional experience of performances.
Our Senior Research Analyst, Bianca Mulet, attended the AMA Conference 2023, with the theme being ‘audiences at the heart’. Read the article for her 4 key insights from the conference.
Audience behaviour is changing and it’s important to adapt the way we design and market live events.
Based on an August 2023 survey of Australian audiences, we explore 7 key insights, presenting the datapoints you need for strategic planning, forecasting attendances, remodelling subscriptions and targeted marketing in 2023 and beyond.
Audience behaviour is shifting and it can be hard to know what to expect.
Here are six audience behaviour trends to prepare for, according to the data from our October 2022 phase of the Audience Outlook Monitor.
Live-streaming is changing the game for audience connection.
As more artists and cultural organisations look to grow their audiences online, we’ve assembled a Fact Sheet with statistics, insights and resources for digital strategy, marketing and distribution.
Insights represent a point of breakthrough. The start of something new. Material for conversations, creation and wonderings.
But they don’t happen on their own, they emerge when people intersect with evidence in a moment of stillness. When we make space to consider new information, interpret data together and build shared understandings.
Team updates
One of the biggest challenges for quality research is designing representative samples, and recruiting participants. Our new Culture Panel is going to make it easier and more transparent for all invovled.
In this article, we share the story of the Panel, how it came to be and what we’re most curious about for future.
Inflationary pressures are impacting three key audience segments, Older and Bolder, Family Frugality, and Young and Restless, in different ways.
Read for the insights on each, and suggestions on targeted marketing strategies to ensure no one gets left behind.
The wild ride of the lockdown era is now behind us, so it’s time for a clear-eyed look at where we’ve landed. In this article, we share the topics that we’ll be researching this year, to ensure you can plan for the challenges and opportunities of the post-pandemic years.
We are looking for a Business Administrator to join the Patternmakers team in the new year to assist us with the smooth running of the business, managing all administration and finance processes, supporting business operations and managing business risks.
Audience behaviour is shifting and it can be hard to know what to expect.
Here are six audience behaviour trends to prepare for, according to the data from our October 2022 phase of the Audience Outlook Monitor.
We are looking for an experienced leader to join the Patternmakers team in a Manager capacity to assist us with research and insights.