1 in 4 audience members are very likely to make a financial contribution to an artist or cultural organisation

Initial findings of the Audience Outlook Monitor were released on 18 May 2020, confirming the challenging outlook for re-engaging audiences with arts and culture events.

1 in 4 audience members say they are very likely to make a financial contribution to support an artist or cultural organisation. This Fact Sheet provides further insight into audience attitudes to supporting arts and culture during the pandemic.

Download the Fact Sheet

Click the image below to access the Fact Sheet.

Use the dashboard to get results for your artform and region

Survey data from Australian respondents has been aggregated in a freely available dashboard. Click the image below to access the dashboard and start exploring the data.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Phase 1 data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked.

Seven government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

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Supporting partners

Fact Sheet: Fundraising, support & marketing