1 in 4 audience members are very likely to make a financial contribution to an artist or cultural organisation

Initial findings of the Audience Outlook Monitor were released on 18 May 2020, confirming the challenging outlook for re-engaging audiences with arts and culture events.

1 in 4 audience members say they are very likely to make a financial contribution to support an artist or cultural organisation. This Fact Sheet provides further insight into audience attitudes to supporting arts and culture during the pandemic.

Download the Fact Sheet

Click the image below to access the Fact Sheet.

Register for a webinar

The Australia Council is presenting a webinar at 11am AEST on Monday 29 June 2020. Join Tandi Palmer Williams, Managing Director, Patternmakers and Matt Morse, Executive Director of Strategy and Programs, Creative Partnerships Australia, as they discuss findings from the Audience Outlook Monitor in relation to fundraising, support and marketing.

Use the dashboard to get results for your artform and region

Survey data from over 23,000 Australian respondents has been aggregated in a freely available dashboard. Click the image below to access the dashboard and start exploring the data.

About the Audience Outlook Monitor

The results now available represent the first phase of a three-phase study that will track how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. Data will be collected from audiences again in July and September 2020, as restrictions are lifted on the number of people allowed to gather for cultural events.

Six government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

More Fact Sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au