Webinar: 2021 Live Attendance Outlook

The March 2021 results of the #AudienceOutlookMonitor point to a resurgence of arts and cultural attendance across the country. Thanks to increasing numbers of events and outdoor programming over summer, activity is flourishing and 80% are making plans to attend in future.

However, for every 3 concert-goers who are comfortable attending an arena concert, there is 1 who isn't - and social distancing is top of mind for many. There is much we can do to engage audiences in 2021 and ensure our work is accessible to as broad an audience as possible.

Watch Tandi Palmer Williams, Managing Director, Patternmakers and Andy Donovan, Director Multi-Year Investment at the Australia Council for the Arts as they discuss the main findings related to live in-person attendance from the March 2021 Snapshot Report.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

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Webinar: 2021 Live Attendance Outlook