Webinar: Leveraging Audience Support

The latest #Audience Outlook Monitor data from Australia shows that audiences have maintained or even increased their commitment to supporting arts and culture as the pandemic continues.

Watch Tandi Palmer Williams, Managing Director, Patternmakers and Matt Morse, Executive Director Strategy and Programs at Creative Partnerships Australia as they discuss the main findings related to the outlook for fundraising and support in 2021.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

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