Read our snapshot reports to discover the nuances in audience behaviour at a state-level.

Based on data from the April 2023 Audience Outlook Monitor, find out how audiences across Australia’s states are responding to increasing interest rates and cost-of-living pressures.

While audiences in New South Wales are spoiled for choice right now – almost half are taking longer to make decisions about attending, and they’re taking into account 3 key factors more than usual.

Victorian and South Australian audiences are the most likely to be staying closer to home to keep costs down. There are certain offers marketers need to be aware of.

Things appear most stable in Queensland and Western Australia, with these audiences feeling the most optimistic about the country’s economic outlook. However, half are looking for cheap/free things to do currently, validating the need for certain ticketing initiatives.

Scroll down to access the snapshot reports for key states, VIC, QLD, NSW and SA. Keep an eye out for news about the WA snapshot in the coming weeks.

Download the snapshots

Click the buttons below to access the snapshots for each state.

 

The state snapshots are also available to download in an accessible version:

Thank you to the following state arts agencies for their support in delivering the State Snapshots: Creative Victoria, Create NSW, Arts Queensland, Department of the Premier and Cabinet (Arts SA) and Department of Local Government, Sport and Cultural Industries (WA).

Cover Image Credit: Concert for the Planet, courtesy of HOTA.

 

Read the National Snapshot Report

In case you missed it, click the button below for the key national insights from the April 2023 Pulse Check.

 

Use the dashboard to get results for your artform and region

Survey data from over 1,300 respondents has been uploaded to the dashboard, which now contains insights from 100,000 Australian participants.

You can use the dashboard to explore the findings by state, artform and audience segment.

It’s freely available to access, just click the image below and use the login details provided on the dashboard page.

 
 

About the Audience Outlook Monitor

The Audience Outlook Monitor provides the results of a study that has tracked audience sentiment over the course of the COVID-19 pandemic.

Data was collected in six phases throughout 2020-2022 and is again being tracked in 2023.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions.

How to find out more

To receive new releases directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

Subscribers to our regular Culture Insight & Innovation Updates will need to update their preferences to receive all updates about the Audience Outlook Monitor. Just enter your email below and follow the instructions provided.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Bianca Mulet
Senior Research Analyst

 
 

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