Book a briefing to get across the key issues

In addition to our free webinars, you can book a research briefing tailored to your needs.

These briefings are designed for board meetings, leadership team catch-ups and staff planning days. We also present at conferences and events - both virtually and where possible, in-person.

Book a briefing

At $349 for small organisations and groups, our research briefings are a cost-effective way to gain insight about audiences - and feedback from both organisers and attendees is outstanding (see below).

The benefits of a research briefing include:

Helping your board members, colleagues or leaders stay up to date on the latest audience insights
Ensuring all decisions are being made with the best possible information, specific to your jurisdiction and artform
Allowing your colleagues/participants to ask questions in a private forum - with more time for discussion about the strategic implications
Bringing in an independent voice to your forums and events, allowing discussion to flow from evidence-based insights
Putting aside scary news headlines and helping your organisation stay focused on practical actions.

Our presentations are delivered by Tandi Palmer Williams, an experienced speaker, researcher and trainer who is highly regarded in the culture sector. She has a clear, engaging communication style - and helps describe data in an accessible way.

She’ll present the most relevant insights for you, take questions and offer some thoughts about areas of opportunity. Afterwards, she’ll follow up on any key questions and leave you with a copy of the slides, for you to use in board papers, planning documents and key communications.

To book, hit the button above, or email info@thepatternmakers.com.au for more information.

Click the button below to learn more about our professional development programs/sessions:

Learn more

Feedback from past webinars and speaking engagements is shown below.

“It really hit the mark. The students have definitely picked up the themes and come back to your prompts quite a bit already.”

— Dr Kim Goodwin, Lecturer, University of Melbourne

“I cannot thank you enough. You are such a good presenter and the work you are doing is so deeply relevant. The Board felt really excited about the future. The research gives such tangible pathways to connect with people deeply. You are a star.”

— Collette Brennan, CEO, Abbotsford Convent

“Thank you so much on behalf of the staff and Board at Byron Writers Festival for coming and presenting your brilliant research to us today. We all found it thoroughly inspiring – it sparked so many interesting ideas for us to consider as a team and has made us confident to make informed planning decisions based on solid evidence.”

— Edwina Johnson, Director, Byron Writers Festival

“Excellent presentation last night! Your research definitely stacks up against what it actually happening... your research is an invaluable tool that I will be recommending to other industry folks.”

— Co-panellist at a speaking engagement

“Thank you for giving an excellent, insight rich presentation. Thank you for being human and humane and reassuring me (and I extrapolate to everyone else in the audience) that is ok to be struggling right now.”

— Webinar attendee

“I have been watching the Patternmakers work like a hawk - it’s been so useful to us at the Festival, and like Tandi, I’m a total data nerd, I love it. When I hear anyone making an incorrect assumption, I just forward them the latest research which politely makes them stop.”

— Webinar attendee

“Congratulations to you both. Informed and well delivered. You should be rightly proud of this achievement.”

— Webinar organiser

“I just listened to you present in the ArtsHub Creative Vic Recovery Roadmap Webinar and thought you were great! Super engaging, data delivered in an interesting way with great anecdotes - bravo.”

— Attendee

“Thank you for a wonderful and insightful presentation on Understanding Audiences during a Pandemic. I learnt so much... and highly recommend it to any creative industries professionals out there looking to gain new knowledge...”

— Attendee

“The session was excellent! Tandi was a compassionate, knowledgeable speaker - who knew her data inside out, and kept the human side of our current situation front of mind. Organisations attending gained an understanding of audiences’ needs and wants, and actions organisations can take now to support and engage with those audiences.”

— Ruth Gormley, Senior Manager, Creative Victoria

Past webinars and speaking engagements

Below are a list of past webinars, where we share insights about audiences. These sessions draw on data from our research projects and the COVID-19 Audience Outlook Monitor.

ArtsHub - What will post-pandemic audiences look like? (September 2020)

Recorded on 4 September 2020, ArtsHub in partnership with Creative Victoria, with Ruth Gormley, Senior Manager of Strategic Marketing, Creative Victoria and Richard Watts, Performing Arts Editor, ArtsHub.

Australia Snapshot: Phase 2 (July 2020)

Recorded on 29 July 2020, Australia Council for the Arts, with Jade Lillie, Head of Sector Development.

M&G QLD/UQAM Seminar 2020 - Audience Recovery Seminar Series (July 2020)

Recorded July 2020, Museums & Galleries Queensland, with Colleen Dilenschneider, Chief Market Engagement Officer, IMPACTS Research & Development, USA, Moderated by Kate O'Hara, Director, Umbrella Studios Contemporary Art

Gold Coast Music Industry Mingle - The Future of Live Music? (June 2020)

Recorded 30 June 2020, Gold Coast Music Awards, Gold Coast Arts and Culture, Blank GC, with Shelley Bishop, conducting a PhD including a focus on how our industry’s leaders have innovated their operations during this time, Mark Duckworth, Major Events Gold Coast, Brad Hinds, Oztix. Conversation led by Kimberley Ferguson of Beats Cartel and Mo’s Desert Clubhouse fame.

Australian Snapshot: Fundraising, Support & Marketing (June 2020)

Recorded 29 June 2020, Australia Council for the Arts, with Matthew Morse, Executive Director, Strategy and Programs, Creative Partnerships Australia.

Australian Snapshot: First Nations (June 2020)

Recorded 22 June 2020, Australia Council for the Arts, with Wesley Enoch AM, Chair of the First Nations Arts Strategy Panel of the Australia Council for the Arts.

Australian Snapshot: Online Engagement (June 2020)

Recorded 15 June 2020, Australia Council for the Arts, with Keir Winesmith, strategic consultant and academic working across digital and culture.

Australian Snapshot: Museums & Galleries (June 2020)

Recorded 15 June 2020, Australia Council for the Arts, with Keir Winesmith, strategic consultant and academic working across digital and culture.

Australian Snapshot: Performing Arts (June 2020)

Recorded 2 June 2020, Australia Council for the Arts, with Katherine Connor, Executive Director, PAC Australia.

Use the dashboard to get results for your artform and region

Survey data from over 39,000 Australian respondents has been aggregated in a freely available dashboard. Click the image below to access the dashboard and start exploring the data.

About the Audience Outlook Monitor

The results now available represent the first two phases of a three-phase study, which is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

In Phase 1, data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. In Phase 2, data was again collected from audiences between 8 and 12 July 2020. A third and final phase of data collection will occur in September 2020 (Phase 3).

Seven government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

More Fact Sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au