Audience and Visitor Research Toolkit for Creative Victoria

We worked with Creative Victoria to develop an online toolkit to support small-to-medium creative organisations undertake their own audience and visitor research.

This project involved evaluating existing resources and designing and developing a toolkit that we test with end-user organisations. We applied both qualitative and quantitative research techniques to identify feedback and opportunities to refine the toolkit, and we worked closely with Creative Victoria’s appointed designers to deliver an end-user focussed toolkit.

To explore the toolkit, visit: https://creative.vic.gov.au/resources/audience-research-toolkit

Explore projects:

• 2024
  • Mar 6, 2024 Creative Sector Mapping with Arts Mid North Coast
  • Jan 25, 2024 Market research into the circular economy for Markot and we scout
• 2023
  • Dec 21, 2023 Dance Sector Uplift Project with Arts Northern Rivers
  • Sep 19, 2023 Creative Sector Mapping with Arts Northern Rivers
  • May 30, 2023 Improving the accessibility of live music venues in Melbourne
  • May 23, 2023 Evaluation of A is for Atlas' Social Art Practice, Dining Room Tales
  • May 23, 2023 Evaluation of the Sydney Opera House's Centre for Creativity
  • May 23, 2023 Visitor Research for ACMI
  • May 23, 2023 Evaluation of the Melbourne Fringe Radical Access Program
  • Apr 13, 2023 Researching Participation Pathways for Australian Dancers
  • Apr 6, 2023 Audience Outlook Monitor
  • Mar 28, 2023 Audience Research for the National Gallery of Victoria
  • Mar 28, 2023 Evaluation of the SongMakers program for APRA
  • Mar 28, 2023 Audience Research for the Australian Chamber Orchestra
  • Mar 16, 2023 Audience Research for the Sydney Jewish Museum
  • Mar 14, 2023 Producing an action plan for arts and culture on the West Coast of Tasmania
  • Feb 16, 2023 Evaluating the Impact of NGA Exhibition Touring
• 2022
  • Dec 1, 2022 The Power of Youth Arts
  • Nov 23, 2022 Audience Research for Theatre Royal Hobart
  • Nov 1, 2022 Partnering with Arts Northern Rivers on flood recovery in the creative industries
  • Oct 6, 2022 A case for stronger STEM promotion
  • Aug 6, 2022 Audience Research for the Museum of Australian Democracy
  • May 18, 2022 Audience Research for the National Library of Australia (NLA)
  • May 16, 2022 Audience Research for Northern Rivers Performing Arts (NORPA)
  • Mar 28, 2022 Evaluation of the Front & Centre Leadership Program for Albany Lane and Accessible Arts NSW
  • Mar 25, 2022 Partnering with Abbotsford Convent's PIVOT program to provide research insights
  • Mar 25, 2022 Growing arts audiences in the Sunshine Coast region
  • Mar 25, 2022 Creating resources for sector-wide advocacy with the NYAC program
  • Mar 25, 2022 Proving the benefits of Gallery engagement for young people
  • Mar 25, 2022 Evaluating the MCA's Art Parcel for primary school children
• 2021
  • Nov 30, 2021 Growing audiences at Sydney Observatory
  • Nov 30, 2021 The Impact of Youth Theatre on Mental Health
  • Nov 28, 2021 Impact Evaluation for Terrapin Puppet Theatre’s Schools Touring Program
  • Nov 28, 2021 Evaluation of the Melbourne Fringe Access & Inclusion Program
  • Nov 23, 2021 Brand Research for a Major Performing Arts Organisation
• 2020
  • Nov 28, 2020 Impact Evaluation of Sydney Philharmonia Choirs
  • Nov 23, 2020 Research Framework and Data Roadmap for Canberra Glassworks
  • Nov 23, 2020 Sydney Audience Snapshot with City of Sydney
  • Nov 23, 2020 Audience Research for Sunshine Coast Arts Foundation and Sunshine Coast Council
  • Oct 31, 2020 Growing contemporary First Nations performance
  • Oct 23, 2020 Christmas City Program Review, Vision & Business Plan for the City of Greater Geelong
• 2019
  • Dec 28, 2019 Qualitative Research to Inform Strategic Activity for the Australia Council
  • Nov 28, 2019 Musicians Survey for Create NSW
  • Nov 25, 2019 The impact of school incursions with Musica Viva In Schools' (MVIS) Wyniss Ensemble
  • Nov 25, 2019 Understanding community impact with Bundanon Local
  • Nov 23, 2019 Research Framework and Data Roadmap for La Boite Theatre Company
  • Nov 23, 2019 Impact Evaluation for Musica Viva's In Schools program and Wyniss Ensemble
  • Sep 28, 2019 Digital Creative Learning Evaluation for Sydney Opera House
  • Jul 28, 2019 Postcode Analysis for the Museum of Applied Arts and Sciences
  • Feb 28, 2019 Diagnostic Tool Development
• 2018
  • Nov 28, 2018 Visitor Research for Science Gallery Melbourne
  • Nov 28, 2018 Impact Evaluation Partner for BlakDance
  • Nov 28, 2018 Four-year Evaluation of Asian Producers Platform Camp for Performing Lines
  • Nov 28, 2018 Review of Touring and Engagement for Creative Victoria
  • Nov 28, 2018 Audience Research for UTS ART
  • Oct 28, 2018 Evaluation of the GENEXT Program at the Museum of Contemporary Art
  • Oct 28, 2018 Evaluation of the Barking Gecko Theatre Company
• 2017
  • Dec 28, 2017 Sydney Observatory Research for the Museum of Applied Arts and Sciences
  • Nov 28, 2017 Audience Development Case Studies for the Australia Council
  • Nov 28, 2017 Impact Evaluation of Australian Theatre for Young People
  • Nov 28, 2017 Evaluation of the Sync Leadership Program for the Australia Council
  • Nov 28, 2017 Audience Research and Development Plans for four regional arts facilities in Victoria
  • Nov 23, 2017 Audience and Visitor Research Toolkit for Creative Victoria
  • Oct 28, 2017 Evaluation of the Bella Room at the Museum of Contemporary Art
  • Sep 28, 2017 Intrinsic Impact Study of Road Work for Performing Lines
• 2016
  • Dec 28, 2016 Evaluation of Sydney Science Festival
  • Dec 28, 2016 Membership Research for the Museum of Applied Arts and Sciences
  • Dec 28, 2016 Evaluation Scoping Workshop for Country Arts SA
  • Nov 28, 2016 Audience and Hirer Research for City Recital Hall
  • Nov 28, 2016 Evaluation of the National Indigenous Community Engagement Coordinator for Performing Lines
• 2015
  • Oct 28, 2015 Evaluation of the Unlimited Commissions Programme