In 2017 we travelled around Australia to interview selected organisations about their audience development work for the Australia Council for the Arts.

The organisations involved were Orange Civic Centre, Secret Garden Festival, Murray Art Museum Albury, Arts Centre Melbourne and SA Writers Centre.

The resulting case studies investigate best practice in audience development in the arts and culture sector, exploring activities such as community engagement, customer relationship management, data-informed decision-making and education.

Image Credit: https://australiacouncil.gov.au/advocacy-and-research/audience-data-and-advocacy-tools/

 
 

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