In 2023, Patternmakers worked with Markot and we scout to engage in market research into the circular economy for major baby and parent goods.

Through a survey, Patternmakers gathered insights into the key attitudes and behaviours of Australian parents related to the circular economy for major baby and parent goods, including awareness levels, current engagement patterns, perceptions around waste and the need for circular economy options for major items, and the barriers to entry.

Patternmakers also tested Australian parents' interest in Markot's proposed buy-back scheme for major baby and parent goods as a new circular economy, and gathered insights into how such a scheme would impact families, the economy, and the environment.