The survey questions used in the Audience Outlook Monitor are now available

The questions were developed by US research agency WolfBrown, with input from Australian research partner Patternmakers, and supporting partners Australia Council for the Arts, Creative Victoria, Create NSW and Arts Queensland, along with a range of partners internationally.

The questionnaire was tested in a series of focus groups with arts managers and audience members in Australia and the USA. It was piloted in the USA with a database of audience members, before being rolled out in Australia.

Download the Phase 1 questions

Download the Phase 2 Questions

Background

Made possible with support from the Australia Council for the Arts, and state arts agencies around Australia, the Audience Outlook Monitor will have three waves of data collection and reporting: May, July and September 2020.

Over 150 organisations are participating by sending a survey to a sample of their audience. This data is being collated and aggregated in a cross-sector dashboard that will be available to everyone in the sector.

Read more information about the methodology.

Where can I go for further information?

To be the first to hear of future announcements about the study, subscribe by entering your email address below. You can also opt in to Patternmakers’ regular Culture Insight & Innovation Updates, which cover research, tools and resources from around the world.

If you have a question about the study, or an idea to share, please contact us at info@thepatternmakers.com.au.