Refund policies and social distancing are key to re-engaging audiences with performing arts events

Initial findings of the Audience Outlook Monitor were released on 18 May 2020, confirming the challenging conditions for re-engaging audiences with arts and culture events.

This Fact Sheet provides further insight into the 22,000+ respondents who attend performing arts events, and their feelings on ticket pricing, refund policies, venue safety measures and audience communications.

Download the Fact Sheet

Click the image below to access the Fact Sheet.

Use the dashboard to get results for your artform and region

Survey data from Australian respondents has been aggregated in a freely available dashboard. Click the image below to access the dashboard and start exploring the data.

About the Audience Outlook Monitor

The results now available represent the first phase of a three-phase study that will track how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. Data will be collected from audiences again in July and September 2020, as restrictions are lifted on the number of people allowed to gather for cultural events.

Six government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

More Snapshot Reports, Fact Sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au