About the Audience Outlook Monitor

The COVID-19 pandemic is changing the way people engage with arts, culture and creativity. Artists and cultural organisations are faced with decisions about how to connect with audiences and adapt to the changing circumstances.

The Audience Outlook Monitor was launched in 2020 as a tracking study of audience sentiments during the pandemic. The study is being rolled out for a further three phases in 2021, to continue bringing timely and essential data to the sector’s decision making about planning and programming live events.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

What to expect

The Audience Outlook Monitor survey takes 10-15 minutes to complete and your responses are anonymous and confidential. The survey asks you about:

  • Your readiness to attend cultural events

  • Comfort levels with different types of cultural venues

  • The extent to which COVID-safe procedures impact your comfort at venues

  • Your spending on cultural activities

  • Future plans to attend cultural events

  • Your experience with lockdowns and event cancellations

  • Participation in online arts and cultural activities

  • Participation in other cultural activities at home

  • Demographic questions to help us interpret your responses.

Resources

We’ve put together some key resources related to the Audience Outlook Monitor:

  • The Australian home page — access all the reports and publications related to the findings

  • Methodology — read about how the study was developed and the study method

  • List of participating organisations — the full list of arts and culture organisations participating in the 2021 study

  • Dashboard — an interactive tool to find and filter results related to different regions, art forms and audience types

  • The global Audience Outlook Monitor home page — read about the international results from the Audience Outlook Monitor in the U.S., Canada, Norway and more.

  • About Patternmakers – read more about us.

Keep in touch

To receive new releases directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

Subscribers to our regular Culture Insight & Innovation Updates will need to update their preferences to receive all updates about the Audience Outlook Monitor. Just enter your email below and follow the instructions provided.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 
 

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