COVID-19 Audience Outlook Monitor
Insight to help artists and cultural organisations connect with audiences during the pandemic
The COVID-19 pandemic is changing the way people engage with arts, culture and creativity. Artists and cultural organisations are faced with decisions about how to connect with audiences and adapt to the changing circumstances.
The Audience Outlook Monitor is an innovative new study exploring how audiences feel about attending events in-person and online. It provides artists and cultural organisations with a resource to guide decision-making and forward planning, so that creative arts can help revitalise our communities.
Latest results
Results are now available from Phase 3 of the Audience Outlook Monitor.
Read about the latest findings and download a Snapshot Report.
Data from all three phases is available to explore in a dynamic dashboard, which can be filtered by artform and region.
The dashboard is publicly available, click more to find out how to login.
Results are now available from Phase 2 of the Audience Outlook Monitor.
Read about the latest findings and download a Snapshot Report.
Results are now available from Phase 1 of the Audience Outlook Monitor.
Read about the initial findings and download a Snapshot Report.
Audience members with disability are among the most highly engaged in online arts and culture activities, though slightly cautious about live attendance.
Download a Fact Sheet that explores further insights about audience members with disability.
Regional and remote audiences are among the most confident attending cultural events, when compared to audiences in metropolitan areas.
Download a Fact Sheet that dives deeper into audiences in regional and remote parts of Australia.
Audience sentiments vary markedly around Australia.
Download the Phase 3 Snapshot reports for key states/territories.
Catch up on past webinars related to the Audience Outlook Monitor, topics like Museums and Galleries, Performing Arts and First Nations.
As we look forward to a brave new chapter, post-pandemic, we asked audiences, 'What role can arts and culture organisations play in your community, to assist with recovery from the pandemic?'
Their answers are now available for you to explore.
While audiences nationally are feeling more confident, some states/territories remain cautious.
Download the Phase 2 Snapshot reports for key states/territories.
1 in 4 audience members say they are very likely to make a financial contribution to support an artist or cultural organisation.
Download a Fact Sheet about audience attitudes toward support.
First Nations respondents and audiences for First Nations work are strongly engaged with arts and culture, even for those financially impacted by the pandemic.
Download a Fact Sheet that explores these two segments.
About the study
As the culture sector stares down a challenging year, we are pleased we can announce a further three phases of the Audience Outlook Monitor in Australia. We're keen to track how vaccination affects demand for live events and dig more into the factors influencing donations and spending on tickets. It's going to be a big year!
In July 2020, we’ll be undertaking our second Phase of data collection
In this post Tandi shares what we learned in Phase 1, how it’s being used, and what will be different in Phase 2.
Other resources
Questionnaire
Access a copy of the questions contained in the Australian Audience Outlook Monitor Survey (Phase 1).
Methodology
Find out more about the method, including the event types included and participating organisations.
Idea?
Share a question, suggestion or idea for the future of the study, and help shape Phase Two.
Subscribe for updates
Join the conversation
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TOMORROW: We'll see you for the last #AudienceOutlookMonitor Executive Briefing of the year! Join us online on Dec… https://t.co/S6QEEwOEcJ
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What can we expect from arts audiences as a COVID-19 vaccination program rolls out? Join Alan Brown for the final… https://t.co/OjYvtZ8BTd
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A @WayneStateCFPCA theatre management student was recently involved with a study to help #theatres, #museums, art c… https://t.co/F4HaRPBLYK
Study partners
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