If you want to reach new people, develop audiences and deepen engagement, research is your secret weapon.
Benefits of research:
Understand your reach
Measure attendance behaviour
Develop attendee profiles & segments
Identify motivations and barriers
Prioritise marketing & engagement activity
Test opportunities to expand & evolve.
Who is it right for?
Organisations that are looking to significantly grow their audiences or reach new people
Program Directors and Managers preparing to launch new events, programs or venues
Marketing Managers looking to improve their marketing effectiveness or drive new campaigns.
Planning and desktop research to review the literature and analyse your existing datasets
Co-design process to map out key audience segments, your goals, and design the research framework in collaboration with key staff and stakeholders
Fieldwork to collect new data, through methods such as surveys, focus groups, interviews, street intercepts and online forums
Analysis and reporting of all available data, workshopping the findings and presentation of the results in a high quality publication.
What you’ll get:
90 minute workshop to dive deep into the findings
20-slide PPT presentation of key findings
40-page report for internal use
1 page infographic capturing key findings
Set of personas to share across the organisation
Dashboard to help track progress on key metrics.
Co-design the method with your colleagues and stakeholders
Unearth insights needed to achieve a step-change in audience engagement
Skill up your team in Audience Research methods as a part of the project
Design tools to build on the data over time and track progress towards your goals
Ready to take the first step?
Download an information pack below, or head to the contact page to book your free one-hour consultation.