Why we’re here


Data is hailed as ‘the new oil’, but many cultural and community organisations lack the skills, systems and resources to use evidence in their marketing, fundraising and investments.

Patternmakers is a research agency dedicated to supporting cultural organisations and not-for-profits become ‘insightful institutions’, so they can deliver even more impact in the world.

The team at Patternmakers is trained in finance, economics, market research and sociology, and they have a knack for making research engaging and useful!

Our five-part framework for becoming an Insightful Institution, is called the five: ‘I’s: Information, Ideas, Impact, Investment and Innovation. It’s helped cultural organisations like the Museum of Contemporary Art and Australian Theatre for Young People to reach more people, secure millions of dollars funding and do even more good in the world.

Our Founder


Patternmakers was founded by consultant Tandi Palmer Williams, who saw that cultural and community organisations needed help to benefit from the world of research.

Originally trained in economics and finance, Tandi has a knack for turning data into gold. She’s built a track record of delivering on complex briefs, turning technical mountains into manageable molehills and helping teams be informed and inspired by evidence.

Having worked with creative organisations of all different shapes and sizes, from the Royal Opera House in Covent Garden to government agencies, community theatre-makers and creative startups, she has learned how to make research engaging, meaningful and creative. 

Now leader of a team of four, she is dedicated to delivering research to strengthen purpose-driven organisations.


Your research team

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Tandi Palmer Williams

Managing Director

Patternmakers’ Founder and Managing Director Tandi Palmer Williams is an experienced consultant, author and speaker on the role of research in cultural institutions.

She is a highly collaborative arts leader, with a clear communication style and focus on finding solutions.

An accredited Qualified Professional Researcher (QPR), Tandi was previously Research Manager for the Digital R&D Fund for the Arts in England, Research Manager for the Australia Council for the Arts and Senior Consultant at PricewaterhouseCoopers.

Brooke Boyce

Research Manager

Brooke is experienced in delivering complex quantitative and qualitative research projects, and is our in-house expert on all things methodological.

She is a diligent project manager, who combines rigorous analytical skills and creative thinking.

She previously worked in the private sector, analysing shopping centre performance, delivering economic, industry and consumer trends, and managing large-scale innovative market research projects to deliver inspiring visitor experiences. 


Catherine Davis

Senior Research Analyst

Catherine is a social scientist with a passion for the arts. She has particular expertise in mixed methods design as well as academic and community sector research experience. 

Her PhD in sociology equipped her with high level problem solving and project management skills, and a strong grounding in both quantitative and qualitative data analysis.

Previously she was Research Officer at a not-for-profit organisation which helps the frail aged and younger people with disabilities access amenities and participate in community life.

Jodie Bombardier

Operations Manager

Jodie has local and international experience planning and delivering events across a range of industries.

Having first joined Patternmakers as Business Administrator, Jodie has recently stepped up as our Operations Manager, making the most of her extensive background in events management and business operations.

She’s responsible for the smooth operation of the company, including managing large-scale fieldwork plans in regional Australia, organising events and monitoring our project performance.


Penny Cannan

Business Administrator

Penny has a background in Art and Design, Communications, Brand Identity and Project Management. 

Having previously worked in events and communications for a research institution, Penny understands the importance of collaboration and bringing people together to spark ideas that motivate action.

Her broad experience brings a fresh perspective to the team and her people skills help us go above and beyond on every project.