Helping you map out a successful impact study or audience development process

This research has us changing our thinking about the way we articulate what we do as a company.
— Fraser Corfield, Artistic Director ATYP
You brought insightful perspective, rigour and focus to the evaluation and always showed a preparedness to work alongside the team to get the intent and nuance of the findings articulated.
— Karilyn Brown, CEO, Performing Lines

If you’re thinking of embarking on an audience research project or a major evaluation, it’s important to start with the right research framework.

We recommend using a co-design methodology to map out the opportunity and get clear on the vision before you invest in sending a survey.

Why design a framework?

  • Engage key internal (and external, if appropriate) stakeholders an ensure ownership

  • Agree on what success looks like (cheesy, but critical)

  • Map out the program logic or theory of change behind your work

  • Brainstorm your research questions and prioritise the most important ones

  • Develop an appropriate and efficient methodology that is going to work for you and your participants.

Who is it right for?

  • Promising programs that are delivering exciting benefits, but lack robust evidence of impact

  • Program Directors and Managers ready to become thought leaders and share knowledge nationally and internationally

  • Initiatives with lapsing funding, when it’s time to take stock of what’s been achieved, and explore what’s needed next.

What’s involved?

  1. Planning and desktop research to review the literature and analyse your existing datasets

  2. Co-design process to map out a theory of change or program logic, and design the evaluation framework in collaboration with key staff and stakeholders

  3. Fieldwork to collect new data from your stakeholders and participants, including interviews and a database survey

  4. Analysis and reporting of all available data, workshopping the findings and presentation of the results in a high quality publication.

What you’ll get:

  • 1-page theory of change model

  • 20-page PPT presentation

  • 30-page report for external publication

  • 1 page infographic

  • 5-page operational report for internal use.

Other features

  • Co-design the method with your stakeholders

  • Position in relation to the literature and current ‘best practice’

  • Skill up your team in Evaluation Foundations as a part of the project

  • Co-author the report with our research team.

Ready to take the first step?

Download an information pack below, or head to the contact page to book your free one-hour consultation.