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Audience development
As the culture sector stares down a challenging year, we are pleased we can announce a further three phases of the Audience Outlook Monitor in Australia. We're keen to track how vaccination affects demand for live events and dig more into the factors influencing donations and spending on tickets. It's going to be a big year!
Audience members with disability are among the most highly engaged in online arts and culture activities, though slightly cautious about live attendance.
Download a Fact Sheet that explores further insights about audience members with disability.
Regional and remote audiences are among the most confident attending cultural events, when compared to audiences in metropolitan areas.
Download a Fact Sheet that dives deeper into audiences in regional and remote parts of Australia.
Audience sentiments vary markedly around Australia.
Download the Phase 3 Snapshot reports for key states/territories.
Catch up on past webinars related to the Audience Outlook Monitor, topics like Museums and Galleries, Performing Arts and First Nations.
As we look forward to a brave new chapter, post-pandemic, we asked audiences, 'What role can arts and culture organisations play in your community, to assist with recovery from the pandemic?'
Their answers are now available for you to explore.
Results are now available from Phase 3 of the Audience Outlook Monitor.
Read about the latest findings and download a Snapshot Report.
Data from all three phases is available to explore in a dynamic dashboard, which can be filtered by artform and region.
The dashboard is publicly available, click more to find out how to login.
While audiences nationally are feeling more confident, some states/territories remain cautious.
Download the Phase 2 Snapshot reports for key states/territories.
Results are now available from Phase 2 of the Audience Outlook Monitor.
Read about the latest findings and download a Snapshot Report.
In July 2020, we’ll be undertaking our second Phase of data collection
In this post Tandi shares what we learned in Phase 1, how it’s being used, and what will be different in Phase 2.
1 in 4 audience members say they are very likely to make a financial contribution to support an artist or cultural organisation.
Download a Fact Sheet about audience attitudes toward support.
First Nations respondents and audiences for First Nations work are strongly engaged with arts and culture, even for those financially impacted by the pandemic.
Download a Fact Sheet that explores these two segments.
Online engagement is helping audiences to stay connected to artists and arts organisations.
Download a Fact Sheet that dives deeper into online engagement.
Audience readiness to attend events varies around Australia.
Download the Snapshot reports for key States/Territories.
Many audiences say they’ll return to museums first, before other types of events.
Download a Fact Sheet that dives deeper into museums and galleries.
The Audience Outlook Monitor is underway in Australia. Here you can download a copy of the survey questions used in Phase 1.
Analysis of 22,791 past attendees of performing arts events is now available.
Download a Fact Sheet that dives deeper into the challenges for performing arts.
Results are now available from Phase 1 of the Audience Outlook Monitor.
Read about the initial findings and download a Snapshot Report.
The Audience Outlook Monitor is underway in Australia. It’s one of the largest collaborative data gathering exercises ever undertaken. Here’s how it works exactly - and how you can access the results.
